Transmit information, communicate production and demand
The most basic function of advertising is the recognition function. Through advertising, it can help consumers recognize and understand the trademarks, performance, and
Use, use and maintenance methods, purchase location and purchase method, price and other items, so as to transmit information, communicate the role of production and sales.
As the saying goes, good goods have to be promoted. However, in real life, there are still some companies that are not very clear about the role of advertising, thinking that advertising is expensive and the gains outweigh the losses. Therefore, they would rather sell them all over the world, train and ship, and work hard to sell them everywhere than advertising. Reality
Practice has proved that advertising is one of the fastest, most economical, and most effective means of conveying economic information. Good products rely on modern scientific means of advertising, and its role is not known to be many times higher than that of manpower.
stimulate demand and increase sales
A good advertisement can induce consumers’ interest and feelings, arouse consumers’ desire to buy the product, and even promote consumers’ purchase actions. There has been such an example: a certain country’s tobacco company sent a salesman to the Gulf tourist area to promote the company’s “Crown
“Brand” cigarettes, but the cigarette market in the region has been occupied by brands of other companies. The salesman was at a loss for ideas. He was inspired by the “No Smoking” brand by accident, so he ingeniously produced a number of large-scale billboards. , The big words “No smoking” are written on the billboard, the advertisement link on the homepage of the website, and a line below it: “‘Crown card’ is no exception.” The advertising sign has greatly aroused the interest of tourists, competing to buy” “Crown brand” cigarettes opened up a market for the company.
Promote competition and open up the market
Large-scale advertising is an important competitive strategy for enterprises. When a new product is on the market, if consumers do not understand its name, purpose, place of purchase, and method of purchase, it will be difficult to open a market, especially in a situation where market competition is fierce and product upgrades are greatly accelerated.
Under the circumstance, enterprises can make consumers attractive to their products through large-scale advertising, which is very beneficial for enterprises to open up the market.
Improving the visibility of products is one of the important contents of corporate competition, and advertising is an indispensable weapon for improving the visibility of products. Smart entrepreneurs are always good at using advertisements to improve the “reputation” of enterprises and products, thereby raising the “status”, promoting competition, and opening up markets.
introduce knowledge and guide consumption
There are many modern production categories, and new products are emerging one after another, and monthly sales are scattered, it is difficult for people to buy what they need in time, and advertising can play a role in guiding consumption through the introduction of product knowledge.
