Signboard is used to indicate the name and logo of the store, and is also an effective form of advertising. It has the function of guiding customers, reflecting business characteristics and service traditions, arousing customer interest and deepening memory. The “door painting” with a high degree of generalization and strong appeal plays a vital role in expanding the sales of goods and enhancing the intimacy of customers to the store. The shop sign is used to indicate the name and logo of the shop, and it is also an effective form of advertising. It has the function of guiding customers, reflecting business characteristics and service traditions, arousing customer interest and deepening memory.
The store signboard design can achieve a high degree of generalization and a strong attractive “door painting”, which plays a vital role in expanding the sales of goods and enhancing the intimacy of customers to the store. Facade signs are often composed of signs, symbols, fonts and decorative patterns.
For customers looking for purchase targets or visiting shopping malls, in the bustling commercial center, the first thing that attracts their attention is often the signs of all kinds of shops, large and small. It plays the role of instruction and reminder in the facade, allowing people to understand and recognize the store through the signboard. A store or shop has its own specific trademark sign, which is a kind of credibility in commodity exchange and a symbol to identify the shop. Many stores rely on specific logos, colors, special fonts, etc. to let customers know and understand their stores, and leave a deep impression on them. Under normal circumstances, in addition to signs, signs also have text, which is readable and communicates well.
If the signboard leaves the logo and text, it leaves its basic content, and loses the possibility of recognition and the meaning of visual communication. Therefore, the expressiveness of the text makes the signboard only indicative. To a certain extent, the design of the sign represents the image of the store. The design should focus on beautiful and eye-catching appearance, excellent workmanship, correct and easy-to-recognize fonts, and intuitive and clear information. With the development of production technology, the production of modern shop signs has become increasingly diversified, artistic and stunning.
