Large sign on the facade of the store

In the design of shop signs, in addition to paying attention to the form, materials, composition, modeling, etc., to bring consumers a good psychological feeling, the color choice of the signs should not be ignored.  When this design is uniformly promoted to various chain branches, consumers will have a sense of identity. Conducive to the improvement of the company’s market position. According to psychological research, eye-catching and attractive colors can produce strong visual impact, and novel and unique images are also irresistible. All of these can cause different special psychological reactions of people. In the selection of patterns and fonts, full consideration should be given to the characteristics of the industry and target consumer groups. For example, for children’s clothing stores, the design colors of the signs should be bright and bright, and vivid and interesting cartoons should be selected for the patterns and fonts. Images and fonts can not only express business characteristics, but also attract the attention of more small consumers.
The design of shop signs requires us to infiltrate the emotion of loyalty to customers, so that customers will be loyal to our brand. There are many such successful examples around us, among which McDonald’s and KFC are examples that we are very familiar with. In a noisy city, when many people don’t know where to eat, their first reaction is to look around to see if there is a “M” or “KFC” sign, because there are McDonald’s or KFC not far from the sign. Provides fragrant burgers and cool and refreshing cola. In many cases, the reason why consumers come to a store to shop is because they have seen its sign from a distance.

The inkjet door sign is characterized by its low price and simple and quick production. In the early advertising signs, it has a monopoly position. It has its own significant disadvantages. The inkjet fades quickly. Its characteristics are moderate price, relatively simple production, and durable color. If it is matched with appropriate characters and fine construction, the door sign will become a beautiful sensory picture. But the most critical part of this type of signboard is: materials and construction. Good materials and good construction masters can be used. The two are the most critical. Otherwise, like many door heads on the street, there will be one or two quick aluminum-plastic panels falling off due to various factors. The entire door should be replaced and redone.